The internet has revolutionised the way people do business and has created an interconnected global community like never seen before in history. As well as paving the way for entirely new business models, the internet has forced companies to reassess the existing methods they use to conduct business.
As you start to build up your business, you may be asking yourself, “do I really need a website?”
The short answer is yes, and here’s why…
Whether you plan to sell your product online or not, your customers will search for you on the web to find out more about who you are, what you do and where you are based. They’ll look for social validation of your company, whether other people have used you and what kind of reviews you’ve had.
In this day and age, not having a website arouses suspicion with your target clients, and can force them to question your professional credentials.
It goes without saying that virtually every modern business should therefore have a presence online.
Some of the primary benefits include:
- The internet opens up a world of potential clients. If you’re selling online you no longer have to be so concerned about footfall and the size of your local market.
- Your web page acts as an extension of your sales force, answering the questions and alleviating the concerns of your potential clients, thus increasing your sales.
- If you have a great product or service, people will go out of their way to buy from you, and with tools like Google Maps, your website tells them exactly where you can be found.
- The internet allows your customers to get in touch with you. It opens up a plethora of channels for communication including email, phone, twitter and online contact forms, all of which will be available through your website.
- A website also opens new channels for advertising, such as online advertising networks and social media, all of which can increase your exposure in an inexpensive way.
Building and maintaining a website needn’t be expensive. There are lots of good “build your own site” packages available online and many companies will offer an introductory deal for your first year.
It’s also very low risk. If after that first year you decide that your site is no longer necessary, you can simply cancel the subscription.
Therefore even if you are a very small enterprise, you can still afford a basic website.
You don’t need a great deal of technical knowledge to get online, there are a number of simple ways to build and maintain a website that require no virtually no technical skills at all. In fact, there are many tools and website builders that can help you get your site set up in a number of minutes.
The internet empowers individuals and businesses to connect with the wider world. Building a marketing strategy that integrates your existing practices with a presence online and the power of social media, will allow you to connect with your target audience like never before.